Creative Direction | Branding
A 21-year-old young man, with reduced mobility, in love with wine and the whole process of its production.
This was the starting point to create an identity that was something disruptive with the traditional and classic image associated with wine producers in Portugal.
The identity had to reflect João's unique character, his irreverence, courage and willpower. To this end we chose to use his face in engraving as a symbol of the brand, making a point to the classicism of winemakers, but highlighting his glasses with young, dynamic, strong and bold colors.
The mood of the whole identity is to play with colors, icons and images of the traditional wine culture and bring a juvealism with illustrations and humorous notes.