MANEIRISTA® BURGER HOUSE
2014
Branding | Interior Design
Creative Direction
The project included the development of the visual identity of a new artisan hamburger space and its interior.
In involving the concept of the project, we developed an identity with a strong graphic connection to the Mannerist artistic movement ― the first building dates back to that period ― and aiming towards a contemporary feeling, fused with an urban and cosmopolitan environment.
The clash between classic images and contemporary graphics define a space where cleanliness combined with golden tones leads us to discover artisan flavours wrapped up in a modern hamburger.
Elevating the hamburger to the status of an artwork was the natural outcome of the whole process.
THE HOLY GRAIL OF NOT SO FAST
In involving the concept of the project, we developed an identity with a strong graphic connection to the Mannerist artistic movement ― the first building dates back to that period ― and aiming towards a contemporary feeling, fused with an urban and cosmopolitan environment.
The clash between classic images and contemporary graphics define a space where cleanliness combined with golden tones leads us to discover artisan flavours wrapped up in a modern hamburger.
Elevating the hamburger to the status of an artwork was the natural outcome of the whole process.
THE HOLY GRAIL OF NOT SO FAST
