FESTIVAL REFRESCA
2023
Creative Direction | Branding
At the height of summer, a festival of "refreshments" to lower the city's temperature.
The project included designing the identity and creating a general concept for the development of the Key visual. The concept of inflatable objects as a reference to summer, swimming pools, the beach; and their relationship with refreshing sea or pool water.
The variety of colors and their irreverent combinations.
The drops of water from condensation.
The typography combining condensed and expanded fonts.These were the elements that led to the final result.
This project, like a breath of fresh air in the midst of peak heat, aspired to make the citya more refreshing and cheerful place, encapsulating all the magic of the season in asingle unforgettable event.
The project included designing the identity and creating a general concept for the development of the Key visual. The concept of inflatable objects as a reference to summer, swimming pools, the beach; and their relationship with refreshing sea or pool water.
The variety of colors and their irreverent combinations.
The drops of water from condensation.
The typography combining condensed and expanded fonts.These were the elements that led to the final result.
This project, like a breath of fresh air in the midst of peak heat, aspired to make the citya more refreshing and cheerful place, encapsulating all the magic of the season in asingle unforgettable event.
