SÃO SABÃO
2021


Naming | Branding
Interior Design
Creative Direction
When it’s raining and your clothes ain’t drying, who you gonna call?

São Sabão, a laundromat with an ironing service that saves you so much time, almost like a miracle...
The store is located in São Martinho do Bispo, so the name is a reference to that.

We embraced the “religious” name and went with a playful bunch of phrases that combine renowned biblical/satirical sayings with the laundry world.

We used blue (THE blue) as the color for this project, we didn’ want to go with a washed out ($) blue, but a strong and impacting color, that is also calming and evokes water, washing away all your sins.

WASH AWAY ALL YOUR SINS.



São Sabão is here to open up the skies,
drying your clothes instantly.

Making it rain when the clothes
need washing.


Steaming all the robes, leaving no wrinkle
to be smoothed.