SWEET SPOT®
2015


Branding | Stationary
Creative Direction | Packaging

That moment when the balance between flavour and amount of smoke is on point!

The concept is simple, short and sweet. The calligraphy is as gooey and fluid as the
e-juice and as sweet as candy, because the last thing you want is a** juice.

To contrast the sweetness of the flavours, we used a dark and gloomy background. The black background allows the vapor to shine and be the star of the show!

PHOTO© HUGO PINHEIRO